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Wisconsin Tourism Technology-Readiness Survey

Thank you for your participation in this brief but important survey. The Wisconsin Department of Tourism is considering the development of several new technology marketing-related services for its industry partners, and your feedback in this forum is invaluable to that decision-making process. Currently, there have been no definite determinations made in regards to eligibility for participation in any of these proposed programs, but, again, your responses will help shape our policies as we go forward.

Thank you again for your time and cooperation in completing this survey. We will post results in an upcoming newsletter.

Demographics:

1. Which of these best describes your organization:

2. Please enter your e-mail address:

Marketing Planning:

3. In your organization, which of the following tactics are currently part of your marketing campaign (check all that apply):

    Distribute e-mail newsletters/e-mail promotions to a list you own
    Distribute e-mail newsletters/e-mail promotions to lists you rent
    Advertise in third-party e-mail newsletters
    Online banner advertising
    Electronic travel guides/brochures
    Keyword search purchases
    Submitting information to online databases/listings (i.e. the Wisconsin Department of Tourism’s Extranet)

4. Which of the following tactics are you not currently using but plan to include in your marketing campaign in the next 12 months (check all that apply):

    Distribute e-mail newsletters/e-mail promotions to a list you own
    Distribute e-mail newsletters/e-mail promotions to lists you rent
    Advertise in third-party e-mail newsletters
    Online banner advertising
    Electronic travel guides/brochures
    Keyword search purchases
    Submitting information to online databases/listings (i.e. the Wisconsin Department of Tourism’s Extranet)

Email Marketing:

5. If you currently maintain and distribute newsletters/blasts to your own list of e-mail subscribers, how many subscribers do you have (check one only):
    Less than 1,000
    Between 1,000 and 10,000
    Between 10,000 and 25,000
    Over 25,000
6. Would you be interested in placing paid advertisements in e-mail newsletters created and distributed by the Wisconsin Department of Tourism (WDT)? (check one only)
    Very Interested
    Somewhat Interested
    Somewhat Not Interested
    Not At All Interested
    Don’t Know

7. Would you be interested in participating in co-registration programs on travelwisconsin.com, which would allow users to opt-in (sign up) to receive e-mail promotions from Wisconsin tourism organizations/destinations of their choice?

    Very Interested
    Somewhat Interested
    Somewhat Not Interested
    Not At All Interested
    Don’t Know

Other Services and Co-Op Opportunities:

8. What services would you like to see added to the WDT’s Extranet (check all that apply):

    Ability to add images/photos to your online travel item listings
    Ability to add other logos/graphics to your online travel item listings (i.e. “Wisconsin Restaurant Association member; “Book It” links to reservation pages)
    Ability to export your data for use in your own or other databases
    Other

9. The WDT may soon have the capability to take your existing printed travel guides or brochures and create electronic versions like this one http://travelwisconsin.mobular.net/wisconsin/74/1/1/index.html that you can offer your customers on your website. Would you be interested in creating electronic travel guides or brochures for your destination or business? (check one only):

    Very Interested
    Somewhat Interested
    Somewhat Not Interested
    Not At All Interested
    Don’t Know

10. What other technology-related services and co-op opportunities would you like the WDT to offer (check all that apply):

    Placement of advertising/hyperlinks in the WDT’s electronic travel guides
    Assistance with e-mail newsletter distribution
    Other

11. Would you be willing to participate in the cost of:

    Enhancing your Extranet listing with additional information/graphics/functionality
    		 Yes
    		 No
    Adding links to your Web site within the WDT's e-guides/brochures
    		 Yes
    		 No
    Producing your own e-guides/e-brochures through WDT
    		 Yes
    		 No
    Distributing your e-mail promotions/newsletters through WDT
    		 Yes
    		 No

12. Comments:
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